PERFORMANCE PR Services
DON'T LET YOUR COMPETITORS GET ALL THE MEDIA LIMELIGHT. CREATE AND REFINE YOUR BRAND STORY.
DON'T LET YOUR COMPETITORS GET ALL THE MEDIA LIMELIGHT. CREATE AND REFINE YOUR BRAND STORY.
THE 5 ELEMENTS OF A SUCCESSFUL DIGITAL PR CAMPAIGN
1.
THOROUGH RESEARCH
PRODUCING
RICH AND
ROBUST DATA-
SETS
2.
COMPELLING NARRATIVES
FROM NOVEL
INSIGHTS TO
COMPELLING
STORIES
3.
COMPELLING NARRATIVES
IRRESISTIBLE
CONTENT
THAT'S EASY TO
PUBLISH
4.
OUTREACH EXECUTION
SHARING WITH
THE RIGHT
PEOPLE AT THE
RIGHT TIME
5.
DEDICATED TEAM
A TEAM OF
SPECIALISTS
STRIVING FOR
THE BEST
We understand what makes news. not Just In the UK but around the world Not every market is the same so neither are our digital PR strategies Rather than one size fits all. we start with rich and robust datasets that generate market specific. novel insights. We tell compelling stories packaged in a media-friendly way – producing irresistible content that journalists want to share and link to.
We cleverly leverage our media liaison experience, news generation principles, your own resources, and the topical media calendar to generate high-impact Performance PR.
Why pr?
6x
Higher chances of your audience remembering your brand compared to advertising
70%
Of links users click on are organic
111.37%
Of PR and SEO benefits under one roof
What is PERFORMANCE pr?
Performance PR is not a new form of public relations but just a savvier way of doing PR which also positively impacts your site’s visibility. In fact, Digital PR generates authentic earned media, which combined with data-led resources boosts your brand awareness and your site’s visibility in searches.
THE BENEFITS OF DIGITAL PR
The advantage of Performance PR over “traditional PR” is in measuring impact. We use all our combined experience in PR to generate client citations, brand awareness, sales, backlinks to client’s sites leads and much more. And the best part of this is that it can all be measured in the metrics that influence your bottom line.
1.
CREATES
CORNERSTONE
CONTENT THAT
RESONATES WITH
YOUR CUSTOMERS
2.
PRODUCES AN
ORGANIC BACKLINK I
PROFILE AND
IMPACTS YOUR
RANKINGS
3.
POPULATES SEARCH
RESULTS WITH LINKS
TO EARNED MEDIA
PLACEMENTS IN
QUALITY SOURCES
4.
DRIVES NEW USERS
TO YOUR WEBSITE
WHETHER CLIENTS,
pARTNERS OR
TALENT
5.
GENERATES SOCIAL
SIGNALS THAT HELP
BOOST YOUR
RANKINGS
6.
CAN ATTRACT
CUSTOMERS AND
LEADS THAT
CONVERT
7.
ALLOWS YOU TO GET
AHEAD AND STAY
AHEAD OF YOUR
COMPETITORS
8.
PROVIDES
MEASURABLE IMPACT
YOU CAN TRACK
OVER TIME
Examples of performance pr
Campaign Example
Client:
MENKIND (national retailer)
Campaign:
Online visibility campaign focused on Father's Day:
https://www.menkind.co.uk/blog/lockdown-dad
Goal:
Media coverage, referral traffic, inbound links, affiliate revenue
Why It Works:
The campaign used a poll based on a nationally representative sample to create a data set. This was then pitched to the media to generate brand mentions and link to the campaign page. Separately, product PR was used to generate product coverage in round-ups, gift guides and product features ahead of Father's Day, The campaign was extremely successful in driving up both keyword rankings and revenue, that it was chosen among the top 10 at the 2020 UK Search Awards.
Campaign Example
Client:
LOST UNIVERSE (online retailer)
Campaign:
Brand launch
https://lostuniverse.com/blogs/lost-universe-blogs/binge-watcher-dream-job-applications-now-closed
Goal:
Awareness, media coverage, referral traffic, inbound links, increase in branded searches
Why It Works:
The campaign used an integrated approach to drive maximum impact. It employed influencer marketing, competitions and giveaways, and a newsworthy hook to create a campaign packaged as the "BEST JOB IN THE UK". It ended up generating international coverage and links from top tier publications, buzz on social media and it resulted in dramatically boosting the client's branded searches from that point onward.
Campaign Example
Client:
BRAVO SAVINGS NETWORK (discount voucher platform)
Campaign:
Smart Shopper Index
https://www.bravovoucher.co.uk/smart-shopper-index
Goal:
Media coverage, high-quality inbound links
Why It Works:
The campaign devised a proprietary index used to measure consumer savviness across the OECD countries, taking into consideration certain values such as household savings, household spending, the cost of utilities, services and goods and web searches for discount- and savings-related keywords. The results were packaged in a report, which was launched across several markets, generating 350+ pieces of coverage and more than 250 links from high-ranking domains.
Why hire a pr agency?
You’ll be forgiven if you think that Digital PR is easy, a nice-to-have rather than a must-have or that anyone can be trained to do it. In all honesty, most people we come across think the same – but that’s before seeing how a well-executed Performance PR campaign can drive SEO results and business ROI. By hiring an agency to support you with Performance PR, you will:
- Save years trying to understand how the media works
- Save years in building and nurturing your journalist connections
- Save tens of thousands a year in costs for PR tools
- Not have to deal with journalists’ requests and deadlines at unsocial hours or at weekends
- BE MORE SUCCESSFUL
