International Digital PR Services
TRADITIONAL PR KNOWHOW APPLIED TO ONLINE BUSINESS FOR IMPACT AND RESULTS YOU CAN MEASURE
THE POWER OF DIGITAL PR DONE RIGHT
Digital PR is so much more than just links, or at least it should be. Gone are the days of old-school link building and rightly so. At Digital Trails we are PR experts – digital or otherwise.
Our experience in communications, news generation and media relations will allow you to harness the tangible effect of Digital PR and get the results your brand deserves.
THE 5 ELEMENTS OF A SUCCESSFUL DIGITAL PR CAMPAIGN
1. thorough research
Producing rich and robust data-sets
2. compelling narratives
from novel insights to compelling stories
3. MULTIMEDIA ASSETS
Irresistible content that’s easy to publish
4. OUTREACH EXECUTION
Sharing with the right people, at the right time
5. DEDICATED TEAM
A team of specialists striving for the best
thorough research
Producing rich and robust data-sets
compelling narratives
from novel insights to compelling stories
MULTIMEDIA ASSETS
Irresistible content that’s easy to publish
OUTREACH EXECUTION
Sharing with the right people, at the right time
DEDICATED TEAM
A team of specialists striving for the best
4. OUTREACH EXECUTION
Sharing with the right people, at the right time
5. DEDICATED TEAM
A team of specialists striving for the best
We understand what makes news, not just in the UK but around the world. Not every market is the same so neither are our digital PR strategies. Rather than one size fits all, we start with rich and robust datasets that generate market-specific, novel insights. We tell compelling stories packaged in a media-friendly way – producing irresistible content that journalists want to share and link to.
What is digital pr?
THE BENEFITS OF DIGITAL PR
1.
Creates cornerstone content that resonates with your customers
2.
Produces an organic backlink profile and impacts your rankings
3.
Populates search results with links to earned media placements in quality sources
4.
Drives new users to your website whether clients, partners or talent
5.
Generates social signals that help boost your rankings
6.
Can attract customers and leads that convert
7.
Allows you to get ahead and stay ahead of your competitors
8.
Provides measurable impact you can track over time
OUR DIGITAL PR SERVICES
Always led by your business objectives, our Digital PR services are tailored to you. By deep diving into your business goals, we can employ a range of services and tactics that best suit your needs.
data-led campaigns
reactive & dynamic pr
thought leadership
local & multi-market
link building
local & multi-market
link building
WHAT TO EXPECT FROM YOUR DIGITAL PR CAMPAIGN
It is easy to underestimate how much goes into a successful Digital PR campaign. They may look simple on the face of things, obvious even, but that is all down to the skills, expertise and experience of your Digital PR agency and the team of specialists behind the campaign.
If you’re interested in crafting a Digital PR campaign that will work for your brand and support your business goals, our team of Digital PR specialists is ready to develop and execute an elegant solution for you – something to leave your competitors saying, ‘Why didn’t we think of that?’
Here’s what you can expect…
strategy
- Understanding your business objectives and KPIs
- Auditing your brand’s visibility online
- Researching your business, industry, market position and hero products
- Media landscape analysis, key publications, desired placements
- Competitor activity analysis
creativity
- Identifying gaps and opportunities in the media landscape
- Identifying campaign formats that work for the business and target media titles
- Creating content which fulfils business objectives and gains attention
- Creation of optimised outreach assets
promotion
- Influencer identification and relationship building
- Creation of bespoke media lists (online, social, influencer)
- Proactive outreach to influencers and target publications
- Reactive pitching to journalist requests for interviews, features, round-ups, thought leadership and trade PR
DIGITAL PR examples
See some of our award-winning digital PR campaigns below
IMPACTFUL DIGITAL PR, MEASURABLE RESULTS
Digital PR is not a straightforward discipline. It requires expertise in public relations, content marketing and SEO to be truly effective. This is what produces the kind of results and impact you are looking for.
Digital Trails combines in-house PR expertise, content marketing experience and SEO specialists to spearhead your online visibility. Using tried and tested tactics, creative flair and local in-market knowledge, our team builds campaigns in line with your business objectives to ensure you get the most out of your Digital PR activity.
